The Story Behind the Designs

At face value, Fouy Chov could be viewed as your typical designer striving to make his mark in arguably the biggest fashion capital in the world - New York City. A graduate from FIT (the Fashion Institute of Technology), Fouy started his career by designing for other companies ranging from ready-to-wear to high-end couture. But he eventually felt the need to go out on his own. And so in 2005, he founded his own label - Fouy Chov Couture. That narrative, however, only scratches the surface of his story.
Having lived in several parts of Asia, Fouy’s family one day decided to move to Cambodia. Unfortunately, that was also the time the Khmer Rouge War broke out. And in order to escape, they had to endure the now infamous death marches. But with the help of the Red Cross and local churches, Fouy and his family made their next major move and found a new home in the Midwest of the States.
The drastic cultural changes made day-to-day life sometimes difficult. But Fouy found an outlet in his sketches - showing glimpses of what soon would become his love for fashion. His responsibilities of helping with the family business, however, would keep his dreams a little out of reach for awhile.
It took the unexpected death of his older brother that made him realize that life was too short. And with his family’s blessing, Fouy made the biggest decision of his life and moved to the East Coast on his own - bringing us back to where our initial story began.
Fouy’s early designs were influenced heavily by his love for classic European styles. But he also liked to push the boundaries being inspired by the less traditional and bold styles of female self-expression.
Fast forward a number of years, and today Fouy Chov Couture is it’s own unique blend of elegance and empowerment - a collection intended to celebrate those special moments, and a style created to make women look not only beautiful, but feel strong, confident and exquisite.